No. 88

Is Denim Done?

Let's face it. Denim is here to stay and just when you thought that the market was super saturated with denim lines, someone manages to put out a line of denim more premium than the rest.  Go and visit any proper trade show and entire sections are covered with brands marketing their line of denim. The Japanese have been producing it on ancient looms for ages -- and they are very good at it.


For generations, London's Savile Row has been been the place where a young gentleman could have a fine woolen bespoke suit tailored.  Now Savile Row tailor, Richard James, has a line of bespoke trousers using premium Japanese denim.


It's everywhere. Denim bags from APC, jackets, and of course -- denim trousers or jeans. The New York-based men's footwear line, Heutchy, has shoes cut from Japanese denim. Since denim is here to stay, many menswear brands are producing pieces that are the color of denim. APC has a pair of navy suede shoes that are a huge hit. That said, we'll see lots of navy and dark washed blues in menswear. Just keep your eyes peeled and you'll see what we mean.

(As seen in Tokyo)

(As seen in Tokyo)

(A.P.C. Spring 2010)

(As seen in Tokyo)

(all below | shoes in Japanese denim by Heutchy Spring 2010)